Winter Village at Bryant Park | Bank of America

Bank of America Winter Village at Bryant Park is Manhattan’s winter wonderland. Between New York City’s only free admission
ice skating rink and all the Holiday Shops, Bryant Park is at the center of holiday season cheer. ︎

To brand the Winter Village, I was asked to illustrate and collage diverse groups of people together to form joyful, visual connections. “Connections” is the center point of Bank of America’s brand: a visual system meant to capture the moments of human connection they have with their customers, clients and communities. The illustrations are a direct reflection of who they are as an organization and the relationships they share. 

The illustrations and snowflake designs were used on entry pylons, dasher boards, light towers, lights, entrance gates, throughout the pavilions, ATM machines, websites and social media, and even used in an ad in Times Square.

© Copyright 2024 Daniel Hertzberg